Online Campaigning

posted on 22nd November 2009 by Jon

With focus turning to the UK election next May, I just re-read an interview in the Guardian that I remember seeing back in February this year. It’s with Thomas Gensemer - Managing Partner of Blue State Digital, the team behind Obama’s successful digital engagement strategy - discusses online campaigning and gives a quick review of the Tory and Labour party websites. Most interesting points to take from the article:

1. Don’t implement new technology like Twitter just for the sake of it.
2. Put clear actions and contact details above the fold of the page.
3. Ensure that set actions are something the viewer will actually do.
4. Provide localised information - how can a potential supporter get involved on a local level and where.

Read the full article here:


RT @Forty_Hall: Our shop is stocked with brand new branded merchandise! Pick up a Forty travel flask, tote bag or bits n bobs for the ki ...

08:49am 28-03-2013 making a lot of sense to me right now!

09:20pm 06-03-2013

Having fun at the Immanuel College careers fair. Some very bright kids but as usual no practical programming knowledge. We must fix this.

09:09pm 06-03-2013
© Score Communications Ltd. 2014

BT tower: © Magnus D