With focus turning to the UK election next May, I just re-read an interview in the Guardian that I remember seeing back in February this year. It’s with Thomas Gensemer - Managing Partner of Blue State Digital, the team behind Obama’s successful digital engagement strategy - discusses online campaigning and gives a quick review of the Tory and Labour party websites. Most interesting points to take from the article:
1. Don’t implement new technology like Twitter just for the sake of it.
2. Put clear actions and contact details above the fold of the page.
3. Ensure that set actions are something the viewer will actually do.
4. Provide localised information - how can a potential supporter get involved on a local level and where.
Read the full article here: http://www.guardian.co.uk/politics/2009/feb/18/thomas-gensemer-online-election-campaign